Spearheading Use of Agile in Marketing Teams Leads to Higher Conversions

Brilliant Muse helped implement agile marketing which improved productivity by 27% within the first three months. This was an end-to-end initiative that involved influencing, change management, planning, execution, and measurement. 

Client

American multinational technology conglomerate that develops, manufactures and sells networking hardware, software, telecommunications equipment and other high-technology services and products.

Challenges

  • No case studies existed for marketing adoption of agile (used for developers typically)

  • Internal resistance to new approach, tools, and processes

  • Lacked experienced scrum master to lead the charge

  • Aggressive marketing-generated revenue goals through inbound and content marketing (paid/earned/owned)

Solution

  • Aligned marketing plan to the agile structure so that there was consistency and helped influence leadership

  • Extreme collaboration to work through doubt and uncertainty - story writing, scrum best practices, tool training 

  • Diligent exploration of scrum master candidates that had the determination needed to be successful

  • Created optimized landing pages with AB testing

Impact

  • Cross-functional teams working in agile environment within 6 weeks

  • Improved productivity by 27% within the first three months

  • Hired a dynamic and strong scrum master who welcomed the challenge 

  • AB testing had early results showing conversions up by over 80%

OUR VALUES

We strongly believe people of every race, religion, orientation, and background are to be accepted and treated with dignity. We will continue to push outside our own comfort zones and stay in the conversation.

Brilliant Muse is a certified member of the Women’s Business Enterprise National Council (WBENC), the nation’s largest third-party certifier of the businesses owned and operated by women in the U.S.

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