Client

American multinational technology conglomerate that develops, manufactures and sells networking hardware, software, telecommunications equipment and other high-technology services and products.

Challenges

• No case studies existed for marketing adoption of agile (used for developers typically)

• Internal resistance to new approach, tools, and processes

• Lacked experienced scrum master to lead the charge

• Aggressive marketing-generated revenue goals through inbound and content marketing (paid/earned/owned)

Solution

• Aligned marketing plan to the agile structure so that there was consistency and helped influence leadership

• Extreme collaboration to work through doubt and uncertainty - story writing, scrum best practices, tool training 

• Diligent exploration of scrum master candidates that had the determination needed to be successful

• Created optimized landing pages with AB testing

Impact

• Cross-functional teams working in agile environment within 6 weeks

• Improved productivity by 27% within the first three months

• Hired a dynamic and strong scrum master who welcomed the challenge 

• AB testing had early results showing conversions up by over 80%